This will hide itself!
This will hide itself!
This will hide itself!
Experience in the ''phygital'' space
Experience in the ''phygital'' space
Experience in the ''phygital'' space
No More Mediocre Nights
No More Mediocre Nights
No More Mediocre Nights
Where You Go
Where You Go
Where You Go
Is Be’er Sheva’s go to nightlife app, revealing underground events, secret parties, and unique bars. With real-time updates, authentic Be’er Sheva slang, signature barcode symbol and AR-based navigation system, it helps you find the right spot at the
right time.
Is Be’er Sheva’s go to nightlife app, revealing underground events, secret parties, and unique bars. With real-time updates, authentic Be’er Sheva slang, signature barcode symbol and AR-based navigation system, it helps you find the right spot at the right time.
Team Project
Team Project
Team Project
Bar Itzhar
Bar Itzhar
Bar Itzhar
Meshi Cohen
Meshi Cohen
Meshi Cohen
My Role
My Role
My Role
End-To-End Design
End-To-End Design
End-To-End Design
UX/UI
UX/UI
UX/UI
Branding
Branding
Branding
Tools
Tools
Tools
Figma
Figma
Figma
Photoshop
Photoshop
Photoshop
Midjourney
Midjourney
Midjourney
Timeline
Timeline
Timeline
12 Weeks
12 Weeks
12 Weeks
The Challenge
The Challenge
How can a scene that thrives on secrecy grow and expand?.
The main challenge in this project was finding the balance keeping the atmosphere anonymous and underground, while still allowing it to reach and attract new people.
How can a scene that thrives on secrecy grow and expand?. The main challenge in this project was finding the balance keeping the atmosphere anonymous and underground, while still allowing it to reach and attract new people.
How can a scene that thrives on secrecy grow and expand?. The main challenge in this project was finding the balance keeping the atmosphere anonymous and underground, while still allowing it to reach and attract new people.
Project Goals
Project Goals
Preservation In The ''Phygital'' Space
The main goal of the course was to explore the use of the “phygital” space combining both the physical and digital worlds into one integrated experience.
To Create A Community
That preserves the vibe and values of house parties, filters
out the buzzkills, and ensures this scene keeps growing
and evolving.
Preservation In The ''Phygital'' Space
The main goal of the course was to explore the use of the “phygital” space combining both the physical and digital worlds into one integrated experience.
To Create A Community
That preserves the vibe and values of house parties, filters out the buzzkills, and ensures this scene keeps growing and evolving.
The Research
The Research
It All Started With Ido.
A average student from Tel Aviv with a talent for growing a ponytail, chose Be'er Sheva for his studies after hearing about the city's impressive nightlife
After a year and a half in the city, Ido feels like he's missing something. He keeps going to the same 2-3 bars but struggles to fit into the party scene
Ido feels like he's missing something. Everyone talks about Be'er Sheva's nightlife, but he just can't seem to find the variety everyone talks about
We bet you want us to remove the blur, sheesh he cutee.
It All Started With Ido.
A average student from Tel Aviv with a talent for growing a ponytail, chose Be'er Sheva for his studies after hearing about the city's impressive nightlife
After a year and a half in the city, Ido feels like he's missing something. He keeps going to the same 2-3 bars but struggles to fit into the party scene
Ido feels like he's missing something. Everyone talks about Be'er Sheva's nightlife, but he just can't seem to find the variety everyone talks about
We bet you want us to remove the blur, sheesh he cutee.
It All Started With Ido.
A average student from Tel Aviv with a talent for growing a ponytail, chose Be'er Sheva for his studies after hearing about the city's impressive nightlife
After a year and a half in the city, Ido feels like he's missing something. He keeps going to the same 2-3 bars but struggles to fit into the party scene
Ido feels like he's missing something. Everyone talks about Be'er Sheva's nightlife, but he just can't seem to find the variety everyone talks about
We bet you want us to remove the blur, sheesh he cutee.
User Research
User Research
To deeply understand the needs and frustrations of our users, we go and interviewed students studying in Be’er Sheva. All students were between the aged 18 and 35
To deeply understand the needs and frustrations of our users, we go and interviewed students studying in Be’er Sheva. All students were between the aged 18 and 35
But one particular statistic really caught our eye
Conclusion
Apartment parties are students' top nightlife choice. cheap, vibey, and perfect for getting drunk. So why is access so limited?
Apartment parties are students' top nightlife choice. cheap, vibey, and perfect for getting drunk. So why is access so limited?
SO... We CrossOver (Stagadish)
We decided to change direction and focus on the world of apartment parties, aiming to solve the issue of their availability so that they are accessible to a wider audience.
SO... We CrossOver (Stagadish)
We decided to change direction and focus on the world of apartment parties, aiming to solve the issue of their availability so that they are accessible to a wider audience.
What Exists
What Exists
During the research, we discovered that there are only 2 existing platforms through which you can access apartment parties. One is a Facebook group (so 2015), and the other is a WhatsApp group
In one scenario, the user hears about and joins a group, in the other, they’re waiting for a personal invite
During the research, we discovered that there are only 2 existing platforms through which you can access apartment parties. One is a Facebook group (so 2015), and the other is a WhatsApp group
In one scenario, the user hears about and joins a group, in the other, they’re waiting for a personal invite
We Dive In
We decided to dive in and get to the root of the problem. Throughout our research, we attended numerous parties (purely for research purposes, of course), using the time to refine and focus on the true needs of our users
We Dive In
We decided to dive in and get to the root of the problem. Throughout our research, we attended numerous parties (purely for research purposes, of course), using the time to refine and focus on the true needs of our users
The ''Phygital'' Space
The ''Phygital'' Space
First
Hot milk, big glass, a lot of chocolate.
After that, we knew from the start that we needed an interesting logo, one that would catch the eye and spark curiosity. We explored many directions until we came across this
In Case You Didn't Know
(Don't shame, you're in a safe space)
This is the sign for a party in sign language, And it just fits us perfectly. It’s a language perfect for noisy environments, like parties, and one most people don’t understand
Now all that's left is to add it some swag
First
Hot milk, big glass, a lot of chocolate.
After that, we knew from the start that we needed an interesting logo, one that would catch the eye and spark curiosity. We explored many directions until we came across this
First
Hot milk, big glass, a lot of chocolate.
After that, we knew from the start
that we needed an interesting logo,
one that would catch the eye and spark curiosity.
We explored many directions until we came across this
In Case You Didn't Know
(Don't shame, you're in a safe space)
This is the sign for a party in sign language, And it just fits us perfectly. It’s a language perfect for noisy environments, like parties, and one most people don’t understand.
Now all that's left is to add it some swag
In Case You Didn't Know
(Don't shame, you're in a safe space)
This is the sign for a party in sign language,
And it just fits us perfectly. It’s a language
perfect for noisy environments, like parties,
and one most people don’t understand
Now all that's left is to add it some swag
Course Of Action
Course Of Action
Now that we have a logo, we needed to make it recognizable. Due to our underground vibe, social media ads were out of the question, so we decided to spread it across the city in various ways to spark people's curiosity
Now that we have a logo, we needed to make it recognizable. Due to our underground vibe, social media ads were out of the question, so we decided to spread it across the city in various ways to spark people's curiosity
After sparking curiosity throughout the city, we placed our logo in key locations with potential audiences, such as bar restrooms and specific spots on campus. This time, however, our logo served as a barcode that led our audience directly to us.
After sparking curiosity throughout the city, we placed our logo in key locations with potential audiences, such as bar restrooms and specific spots on campus. This time, however, our logo served as a barcode that led our audience directly to us.
The Design
Onboarding
Audience Filtering
One of our main tasks was to maintain the vibe and atmosphere within the community. That's exactly why we created the perfect personality test, those who pass it are more than worthy to party with us.
One of our main tasks was to maintain the vibe and atmosphere within the community. That's exactly why we created the perfect personality test, those who pass it are more than worthy to party with us.
Golden Flow
Quick, Cheap, Awesome
We designed the experience to be fast and smooth from login to party entry. No searches,
no connections, just seamless navigation
to the party.
We designed the experience to be fast and smooth from login to party entry. No searches, no connections, just seamless navigation to the party.
We designed the experience to be fast and smooth from login to party entry. No searches, no connections, just seamless navigation to the party.
Create Party
Making Sure You Keep The Vibe
Like any good community, we need to create. For those willing to host (we salute you) we designed a system where, with a few clicks, users can create and share events, turning their home into the party's center
Like any good community, we need to create. For those willing to host (we salute you) we designed a system where, with a few clicks, users can create and share events, turning their home into the party's center
Main Screens
Main Screens
The bottom of the site
BAR ITZHAR
Are you stalking me ?
Because that would be super
The bottom of the site
BAR ITZHAR
Are you stalking me ?
Because that would be super
The bottom of the site
BAR ITZHAR
Are you stalking me ?
Because that would be super