Its Bar - Hit Different

Smooth Scroll
This will hide itself!

Experience in the ''phygital'' space

No More Mediocre Nights

Where You Go

Is Be’er Sheva’s go to nightlife app, revealing underground events, secret parties, and unique bars. With real-time updates, authentic Be’er Sheva slang, signature barcode symbol and AR-based navigation system, it helps you find the right spot at the
right time.

Team Project

Bar Itzhar

Meshi Cohen

My Role

End-To-End Design

UX/UI

Branding

Tools

Figma

Photoshop

Midjourney

Jump to design

THE CHALLENGE

Expanding While Maintaining Anonymity

Expanding While Maintaining
Anonymity

Expanding While Maintaining Anonymity

How can a scene that thrives on secrecy grow and expand?. The main challenge in this project was finding the balance keeping the atmosphere anonymous and underground, while still allowing it to
reach and attract new people.

OUR APPROACH

Preservation In The ''Phygital'' Space

The main goal of the was to explore the use of the “phygital” space combining both the physical and digital worlds into one integrated experience.

To Create A Community

That preserves the vibe and values of house parties, filters out the buzzkills, and ensures this scene keeps growingand evolving.

That preserves the vibe and values of house parties, filters out the buzzkills,
and ensures this scene keeps growingand evolving.

THE RESEARCH

Everyone Talks. Nobody Finds Anything.

It all started with Ido, an average student who, chose Be'er Sheva for his studies after hearing about the city's impressive nightlife. After a year and a half Ido feels stuck in a rut, he finds himself frequenting the same few bars, Ido feels something is missing. Everyone praises Be'er Sheva’s nightlife, but he can’t seem to find the variety people talk about.

USER REASERCH

Inrerviewing Students In Be'er Sheva

To deeply understand the needs and frustrations of our users, we go and interviewed students studying in Be’er Sheva.  All students were between the aged 18 and 35

But one particular statistic really caught our eye

But one particular statistic really caught our eye

THE INSIGHT

The Real Party Was Always At Home

Apartment parties are students' top nightlife choice cheap, social, and the right vibe. But access is
nearly impossible unless you already know someone. That gap became our new focus.

Apartment parties are students' top nightlife choice cheap, social, and the right vibe. But access is nearly impossible unless you already know someone. That gap became our new focus.

THE CROSSOVER

We Stopped Solving The Wrong Problem

We shifted direction entirely and focused on the world of apartment parties aiming to solve the problem of limited access so that more people could find and join the right scene.

We shifted direction entirely and focused on the world of apartment parties aiming to solve the problem of limited access so that more people could find
and join the right scene.

COMPETITOR ANALYSIS

Two Platforms, Both Stuck In The Past

During the research, we discovered that there are only 2 existing platforms through which you can access apartment parties. One is a Facebook group (so 2015), and the other is a WhatsApp group.
In one scenario, the user hears about and joins a group, in the other, they’re waiting for
a personal invite

During the research, we discovered that there are only 2 existing platforms through which you can access apartment parties. One is a Facebook group (so 2015), and the other is a WhatsApp group.In one scenario, the user hears about and joins a group, in the other, they’re waiting for a personal invite

THE DIVE IN

Digging Deep Into User Needs

We decided to dive in and get to the root of the problem. Throughout our research, we attended numerous parties (purely for research purposes, of course), using the time to refine and focus on the true needs of our users

What Matters To The Users?

Atmosphere Control

Filtering participants beforehand ensures everyone who joins is on the
same page and the experience stays fun for the whole group.

Filtering participants beforehand ensures everyone who joins is on the same page and the experience stays fun for the whole group.

Student Friendly Pricing

Affordability is key. Pricing should reflect the reality of student life
accessible to everyone, with no one feeling excluded because of cost.

Affordability is key. Pricing should reflect the reality of student life accessible to everyone, with no one feeling excluded because of cost.

All In One Place

Users want to see reviews from other people, book a spot, and purchase
tickets all within the same app, without being redirected to another platform.

Users want to see reviews from other people, book a spot, and purchase tickets all within the same app, without being redirected to another platform.

THE BRAND

A Logo Only The Right People Recognize

We needed an identity that felt underground by design. After exploring many directions, we landed on the sign-language symbol for "party" a gesture most people don't recognize, perfect for noisy environments, and completely invisible to outsiders. That's exactly the point.

THE ''PHYGITAL'' SPACE

Spread Curiosity Before Explaining Anything

Since social media ads would kill the underground vibe, we took the logo to the streets stickers and graffiti spread across the city. Once curiosity was sparked, we placed the logo as a scannable barcode in key spots we believed matched our vibe, leading people directly to the app.

AUDIENCE FILTERING

Not Everyone Gets Past
The Door

Not Everyone Gets Past The Door

Not Everyone Gets Past
The Door

One of our main tasks was to maintain the vibe and atmosphere within the community. That's exactly why we created the perfect personality test, those who pass it are more than worthy to party with us.

HAPPY PATH

From login To Party In
A Minute

From login To Party In A Minute

From login To Party In
A Minute

We designed the core experience to be fast and frictionless. No manual searches, no connections needed just
seamless navigation from opening the app to arriving
at the right party.

CREATE PARTY

Hosting Is As Easy
As Attending

Hosting Is As Easy As Attending

Hosting Is As Easy
As Attending

Like any good community, we need to create. For those willing to host  (we salute you) we designed a system where, with a few clicks, users can create and share events
turning their home into the party's center