Its Bar - Hit Different

Smooth Scroll
This will hide itself!

Interactive Game

It's Me Against You

Manipulaiev

How many times have you made a decision you couldn’t explain?
What we call “intuition” is often just a cognitive bias. ManipuLaiev is an interactive game that reveals these biases through short episodes, each based on a real event that didn’t really happen.

How many times have you made a decision you couldn’t explain? What we call “intuition” is often just a cognitive bias. ManipuLaiev is an interactive game that reveals these biases through short episodes, each based on a real event that didn’t really happen.

Solo Project

My Role

Too Much

Tools

After effects

Illustrator

Figma

Link to the game

THE CHALLENGE

Psychology Is Not A Sexy Subject

Cognitive biases are fascinating but the moment you say the words out loud, half the room checks out. The challenge wasn't explaining the content. It was making people actually want to engage with it in the first place

MY APPROACH

Make The Heavy Stuff Feel Light

The challenge wasn't the content. It was the packaging. Heavy topics need a light container. The mission was to take something considered dense and academic and wrap it in something people actually want to touch humor, animation, and a game they feel like they can win.

Insight After Impact

Don't explain cognitive biases. Don't lecture about them. Make people experience them live, in real time and only reveal what happened after they've already fallen for it. The insight lands harder when it's personal.