Overview
Is Be’er Sheva’s go to nightlife app, revealing underground events, secret parties, and unique bars. With real-time updates, authentic Be’er Sheva slang, signature barcode symbol and AR-based navigation system, it helps you find the right spot at the right time.
Team Project:
Bar Itzhar, Meshi Cohen
My Role:
End-To-End Design, UX/UI, Branding
Tools:
UI/UX Design
/
Figma, Midjourney, Photoshop
Timeline:
12 Weeks
The Challenge
How can a scene that thrives on secrecy grow and expand?.
The main challenge in this project was finding the balance keeping the atmosphere anonymous and underground, while still allowing it to reach and attract new people.
Project Goals
Preservation In The ''Phygital'' Space
The main goal of the course was to explore the use of the “phygital” space combining both the physical and digital worlds into one integrated experience.
To Create A Community
That preserves the vibe and values of house parties, filters out the buzzkills, and ensures this scene keeps growing and evolving.
The Result
User confidence rose dramatically, with a drop in abandonment during key transactions. Nova now stands out in a crowded space with a bold, secure, and scalable interface.
Increase in completed sign-ups
Boost in daily active users
Faster mobile navigation
Client feedback
They made crypto feel approachable. The design is stunning and the UX feels effortless.
Jared Lin
,
Product Manager
