Experience in the physical space
No More Mediocre Nights
Where You Go
Is Be’er Sheva’s go to nightlife app, revealing underground events, secret parties, and unique bars. With real-time updates, authentic Be’er Sheva slang, signature barcode symbol and AR-based navigation system, it helps you find the right spot at the right time.
Team Project
Bar Itzhar
Meshi Cohen
My Role
Product Designer
Tools
Figma
Photoshop
Midjourney
Timeline
Nov 2024 - Feb 2025
The Problem
Be’er Sheva, a city known for its vibrant nightlife and student life, hides a thriving apartment party scene that’s mostly out of reach for those without the right connections. Only a small percentage manage to attend these exclusive events
The Solution
Creating a community, connects people to the best nightlife events in town, opening doors to parties and opportunities you wouldn’t find otherwise.
At the same time, ensuring high quality filtering that keep the almushim ( party poopers ) outside
The How
A platform that gathers community parties
A QR code placed at key points throughout the city
AR-based navigation system
The Research
It All Started With Ido.
A average student from Tel Aviv with a talent for growing a ponytail, chose Be’er Sheva for his studies after hearing about the city’s impressive nightlife
After a year and a half in the city, Ido feels like he’s missing something. He keeps going to the same 2-3 bars but struggles to fit into the party scene
Ido feels like he’s missing something. Everyone talks about Be’er Sheva’s nightlife, but he just can’t seem to find the variety everyone talks about
We bet you want us to remove the blur, sheesh he cutee.
As Aslis Be’er Sheva Locals
we went out and mapped the city’s nightlife, dividing it by areas. (It’s not a list of everything, but it covers most of it)
User Research
To deeply understand the needs and frustrations of our users, we go and interviewed students studying in Be’er Sheva. All students was between the aged 18 and 35
Prefer parties over concerts or bars
Were aware of the existence of apartment parties
Price is important to everyone
Hear about parties through word of mouth
But one particular statistic really caught our eye
Prefer parties over concerts or bars
Were aware of the existence of apartment parties
Price is important to everyone
Hear about parties through word of mouth
Conclusion
Apartment parties are students’ top nightlife choice cheap, vibey, and perfect for getting drunk. So why is access so limited?
SO... We CrossOver (Stagadish)
We decided to change direction and focus on the world of apartment parties, aiming to solve the issue of their availability so that they are accessible to a wider audience.
Shit just about to get real
What exists
During the research, we discovered that there are only 2 existing platforms through which you can access apartment parties. One is a Facebook group (so 2015), and the other is a WhatsApp group
It’s clear that these groups aren’t exclusive to apartment parties, they’re mainly used to sell tickets to various events
In one scenario, the user hears about and joins a group, in the other, they’re waiting for a personal invite
We Dive In
We decided to dive in and get to the root of the problem. Throughout our research, we attended numerous parties (purely for research purposes, of course), using the time to refine and focus on the true needs of our users
Key Features
Create Community
with an underground vibe (cult-style) that makes users feel like they’re part of something bigger
Audience Filtering
Quality target audience filtering that matches our vibe and keeps the almushim (party poopers) out
AR Navigation
An AR system would guide users with real time directions, ensuring they find the party while keeping it exclusive
Keep It Cheap
It’s important to keep prices regulated to suit students and their financial situation
Create, Not Just Join
Not only to find parties, but also to give community members the ability to create their own and connect people
The Phygital Space
First
Hot milk, big glass, a lot of chocolate. After that, we knew from the start that we needed an interesting logo, one that would catch the eye and spark curiosity
We explored many directions until we came across this
In Case You Didn't Know
This is the sign for a party in sign language, And it just fits us perfectly. It’s a language perfect for noisy environments, like parties, and one most people don’t understand
Now all that’s left is to add it some swag
Some of the sketches we accidentally didn’t delete
Course Of Action
Now that we have a logo, we needed to make it recognizable. Due to our underground vibe, social media ads were out of the question, so we decided to spread it across the city in various ways to spark people’s curiosity
After sparking curiosity throughout the city, we placed our logo in key locations with potential audiences, such as bar restrooms and specific spots on campus. This time, however, our logo served as a barcode that led our audience directly to us.
The Design
Wireframes
Now we can start to build the wireframes to define the main structure and plan the app’s layout, shaping the journey from concept to final design
onboarding
Home Screen
Party Info
Watch Ticket
Onboarding
Audience Filtering
One of our main tasks was to maintain the vibe and atmosphere within the community. That’s exactly why we created the perfect personality test, those who pass it are more than worthy to party with us.
You probably think it’s impossible to fail, which is why we urge you to give it a try
Golden Flow
Quick, Cheap, Awosome
We designed the experience to be fast and smooth from login to party entry. The user browses events, and boom he got ticket in his hand. No searches, no connections, just seamless navigation to the party.
Create Party
Making Sure You Keep The Vibe
Like any good community, we need to create. For those willing to host (we salute you) we designed a system where, with a few clicks, users can create and share events, turning their home into the party’s center
Main Screens
