Experience in the physical space
Sync Across All Caregivers
John John
Solo Project
Bar Itzhar
My Role
Product Designer
Tools
Figma
Illustrator
Timeline
Jan 2024 - Apr 2024
So what is the problem? well...
Kids
So the solution must be
JohnJohm
The How
Primary Caregivers
has all the necessary knowledge to care for the baby, can monitor the baby’s condition via a dashboard and stay in control even when not present. They enter tasks for secondary Guardians to ensure proper care.
Here in ‘’JohnJohn’’, we call them “Mom”.
Secondary Caregivers
Make tasks, Earn rewards, Be awosome
Let’s talk dogri, tasks isn’t always fun.
So if caring for the baby isn’t motivation enough, we’ve put together a playful, enjoyable experience that will have you completing
tasks with a smile.
Special badges, iconic characters, and a social network are
just part of what we offer to make it more enjoyable for you.
The Research
A Moment Of Honesty.
A few months before I started the project, I became a father myself at 24, with no experience or knowledge in taking care of a child.
It happened on a day just like any other. All I had to do was keep an eye on him while he slept and my wife was out. But then he decided he was hungry completely off schedule (this was before we worked on his manners).
The result was 25 minutes of nonstop crying while I tried to figure out what he even eats and how to make it.
Click on the image to get the full experience.
At First
User Research
I held discussions to understand parents’ and caregivers’ needs, how they manage childcare and communication, and their response to our concept. (20 pairs of parents participated in the study).
26.6
Avrage age
50%
First-time parents
60%
Emphasized the importance of gamification.
75%
Of secondary caregivers stressed the need for clear instructions
80%
Said communication gaps cause mistakes
70%
Found WhatsApp inconvenient for this.
Conclusion
Many (especially first-time) parents lack childcare knowledge. WhatsApp doesn’t bridge that gap they need a focused, distraction-free platform that’s also fun. Because, why not?
The Personas
Keilarin AKA ”Primary Caregiver”
Age
Education
Status
Occupation
Location
TEch literate
24
Student
Married
Mom
Beer Sheva
High
“On WhatsApp, everything is in bits and pieces and stuck; I write down things for you to do, then we talk about other things. It all gets mixed up with the conversation and things get forgotten.”
Frustrations
- By the time she leaves the house, she gets tons of phone calls with questions about the child’s care.
- Not knowing what’s going on with the child makes her anxious.
- Chaos from too many different platforms.
Core needs
- One place to centralize everything.
- Something efficient and not annoying
- The ability to see and track that things are getting done.
Shlomo AKA ”Secondary Caregiver”
Age
Education
Status
Occupation
Location
TEch literate
28
High school
Married
Truck driver
Beer Sheva
High
“I’m not really sure what to do with the kid, I don’t remember times, dosages, or all those mom things.”
Frustrations
- Not knowing how to care for the child and not wanting to ask every time.
- Gets bored and loses focus when “following instructions.”
- Chaos from too many different platforms.
Core needs
- One place to centralize everything.
- Create Incentives that make him enjoy it along the way.
- Notifications before important tasks to remind him.
Competitor Analysis
I started researching apps with similar goals to mine, which allowed me to gather ideas and solutions to improve the user experience through various features.
- No gamification or reward system
- Event-based only not task-focused
- Smooth multi-device sync
- Custom reminders
- Free and easy to use
- Not tailored for baby care
- No built in chat between users
- Advanced task management
- Smart reminders with recurrence
- Gamification
- “Boss mode” assign tasks to others
- No dashboard
- No task assignment or delegation
- No gamification or reward system
- Specifically designed for baby care
- Full activity history
- Shared access for caregivers
- No visual timeline/dashboard view
- No gamification or reward system
- Easy list sharing between users
- Simple, user-friendly interface
- Time/date-based reminders
Key Features
Create Community
That supports various caregivers and enables sharing experiences
Real Time Tracking
give the primary caregiver a sense of control and calm, even when they’re not present
Gamification
turns baby care tasks into enjoyable experiences that encourage persistence and cooperation
Easy To Use
Suitable for all secondary caregivers
(Parents, siblings, grandparents, babysitters)
Custom reminders
The ability to set and customize notifications individually based on tasks or events.
The Gamification Aspect
Time To Enjoy
Out of a deep love for gamification, I was glad it came up in the interviews people resonated with it as a potential game-changer.
It was important to me to incorporate physical elements related to baby toys.
A sneak peek at a mood board inspired by toys.
A Moment Of Honesty #2
At this point in the project, I’ve already reached the stage where I hate it and can’t even look at it.
At that time, I preferred doing anything but thinking about the project even watching a movie I’ve already seen a hundred times, like Deadpool.
And at that moment, everything clicked. Liam Neeson is actually a terrible dad I mean she got kidnapped three times. Now that’s the kind of caregiver we don’t want to be.
So what if we created a character system from the worst dad to the best characters that make you feel like you’re leveling up as a parent. A character that reflects your status and shows it off to the community.
JohnJohn Characters
Right then, the spark for the project came back. Now I needed to find an interesting visual reference for the characters that would fit our style.
Luckily, I still had the mood board from earlier.
it's a match
After finding a visually interesting reference, the task was to find iconic mom and dad characters and rank them from the worst to the best.
JohnJohn Father Characters
In ascending order from left to right
JohnJohn Mother Characters
JohnJohn Badges
Are characters enough to create engagement?
To avoid any guesswork about the app being just for kids, I also gave users badges to help them stay on track and celebrate milestones along the way.
Floor General
Sumbit 30 complax tasks
Special Delivery
Take child from kindergarten 20 times
Soup Master
Feed the child 20 times in soup
Diapers For Days
Change diapers 50 times
The Design
Dashboard
Primary Caregivers
Task oversight and real-time updates on the child’s status, with the ability to assign tasks including an urgent task option that immediately alerts the current caregiver.
Guidance And Feedback
Secondary Caregivers
Clear and detailed guidance from the primary caregiver, along with feedback input and photo upload for monitoring and oversight.
Collect
Being good is rewarding
Taking care of a child is motivation in itself but for those who need extra encouragement, I created characters and badges that can be collected by completing various tasks.
Main Screens
Sketches
That I saved by accident so someone might as well see them.
